Globally, Haier Smart Home has seven brand matrices including Haier, Casati, Chief, GE Appliances, Fisher & Paykel, AQUA, Candy, etc., with 10+N research and development systems, 34 industrial parks, 124 manufacturing centers, 108 marketing centers and 230,000 sales networks. Nearly 1,000 smart family experience centers have been built successively, serving 1 billion + user families around the world.

The strong overseas production capacity enables Haier Smart Home to be closer to the local market and consumers, effectively promoting the coordination of Haier Smart Home global industrial chain. Relying on the Trinity localization strategy, Haier has built a huge global brand, research and development, supply chain, manufacturing and marketing network.

In 2023, Haier Smart Home overseas regions and brands have achieved breakthrough results, and the share of the first in many countries. For 15 consecutive years, Haier refrigerator ranked first in the world for 16 consecutive years, Haier washing machine ranked first in the world for 15 consecutive years, Haier refrigerator ranked first in the world for 13 consecutive years, and Haier wine cabinet ranked first in the world for 14 consecutive years.

In 2023, Haier Smart Home focuses on original technology and competitive leadership, creating a better life for users with first-class technology, and digitalizing the whole process of R & D, increasing R & D efficiency by 21%, reducing material consumption by 31%, and continuing to lead the industry in terms of technology, patents and standards.

At present, the world has more than 100,000 makers, Haier Smart Home adhere to digital change, adhere to the value of human maximization, global makers in creating user value at the same time, but also create the market, create users, create brand honor.