On June 14, 2023, Kantar BrandZ, known as the “Oscar” of the global brand industry, released the top 100 most valuable global brands in 2023 in London, England, and 14 Chinese brands such as Tencent, Huawei and Haier made the list. Haier has been the world’s only iot ecological brand for five consecutive years, ranking 59th in the world.
On June 15, Kantar Group, a global brand data and analysis company, released the “Kantar BrandZ™ Top 100 Most Valuable Global Brands 2022” ranking, with 14 Chinese brands including Tencent, Alibaba, Huawei and Haier selected. Haier has been ranked among the top 100 for four consecutive years as the world’s only Internet of Things ecological brand, and its brand value has increased by 33%, ranking 63rd in the world. As one of the most authoritative international brand rankings, Kantar BrandZ™ data is the hard currency of global brand value assessment. It combines rigorous financial analysis with extensive brand equity research to quantify the contribution that brands make to a company’s financial performance. Since 1998, Kantar BrandZ™ has surveyed more than 4 million consumers across 51 markets across 19,000 brands.
On June 29, BrandZ awarded the first individual honor in its history, awarding Zhang Ruimin, chairman and CEO of Haier Group, the title of “Founder of the Internet of Things Eco-brand”.
On June 21, the 2021 BrandZ™ Most Valuable Global Brands list was announced in Cannes, and Haier was ranked as the world’s only iot ecological brand for three consecutive years, with its brand value increased by 41% compared to last year. Published by Kantar Group, the authoritative global insight and advisory firm, the list combines rigorous financial analysis with extensive brand equity research to quantify the contribution of brands to the financial performance of companies. It has surveyed more than 4 million consumers in 51 markets around the world, involving 18,000 brands, and is the only brand value list in the world that includes consumer opinions, known as the “Oscar” of the brand industry.
On September 20, the “Fourth International Forum on Single-person Integration Model” was officially launched, and many big coffee from the global academia and the business community participated in the event to jointly discuss the topic of enterprise management innovation in the new era. At the forum, Kantar Group, the world’s leading insight and consulting company, together with Said Business School of the University of Oxford and Haier Group, released the White Paper on the Internet of Things Ecological Brand. This is the world’s first white paper on the construction of ecological brands in the era of the Internet of Things, a systematic description of the standards and definitions of the Internet of Things ecological brand, and a detailed description of the evaluation criteria for the Internet of Things ecological brand, which means that enterprises in the era of the Internet of things to ecological brand evolution in the future will have “standards” to rely on.
On September 20, WPP, the world’s largest communications group, and Kantar, the brand equity research specialist, have jointly released the BrandZ Top 100 Most Valuable Global Brands for 2020. Haier, as the world’s only Internet of Things ecological brand, continued to top 100, the global ranking increased by 21 places compared with last year, the brand value significantly improved, and the ecological brand continued to lead. At the same time, Haier was also awarded the world’s first “Internet of Things Eco-brand” award by BrandZ. The award recognizes Haier’s benchmarking leadership in global brand evolution.
On December 26, , at the launch ceremony of the 35th anniversary of Haier Group and the strategic theme of the sixth development stage and the fourth generation corporate culture, Zhang Ruimin, Chairman and CEO of Haier Group, and Yang Mianmian, former Vice Chairman and President of the Board of Directors of Haier Group, Wu Kesong, former vice chairman of the Board of Directors of Haier Group, as a co-founder, jointly opened the sixth strategic stage – the ecological brand strategy stage.
On October 25, the first new shares of Qingdao’s Science and Technology board “Qingdao Haier Biological Medical Co., LTD.” was officially listed and traded on the Science and Technology Board of Shanghai Stock Exchange, with the securities referred to as “Haier Biological” and the stock code “688139”.
On August 28, local time in Russia, Haier Russia Industrial Park and laundry machine joint factory was officially opened.
On July 22, , the official website of Fortune announced the list of the World’s top 500 companies in 2019. As one of the subsidiaries of Haier Group, Haier Zhijia Co., Ltd. is once again listed on the Fortune Global 500 list with the global landing of the smart home ecological brand, rising 51 places compared with last year.
On June 11, the “2019 BrandZ™ Top 100 Most Valuable Brands in the World “ranking was officially released in New York. Haier was successfully listed as an” Internet of Things ecological brand “, which is a new category in this year’s BrandZ Global ranking. Haier became the first brand in the world to be listed under this category.
On January 8, Qingdao Haier Co., LTD. (SH600690) and the Italian Fumagalli family jointly announced that Qingdao Haier has completed the delivery of the acquisition of Candy S.p.A. (hereinafter referred to as “Candy Company”), and Candy has officially become a wholly-owned subsidiary of Qingdao Haier.
On December 18, a conference was held in Beijing to celebrate the 40th anniversary of reform and opening-up. Zhang Ruimin, chairman of the Board of Directors and CEO of Haier Group, was awarded the title of “Reform Pioneer” by the Party Central Committee and The State Council as an excellent representative of entrepreneurs who pay attention to enterprise management innovation.
On November 01, the cover story of the Harvard Business Review, “The End of Bureaucracy” by Gary Hammer and Michel Giannini, used Haier as a major case study to argue that bureaucracy will eventually end, and that Haier is the “best example” of the end of bureaucracy.
On October 24, Qingdao Haier, the first D-share company of China Europe International Exchange, was officially listed and traded in Frankfurt, Germany
On the morning of July 19, Eastern time, the official website of Fortune announced the 2018 Fortune500 list. Qingdao Haier Co., LTD., one of the subsidiaries of Haier Group (stock code: 600690.SH (hereinafter referred to as “Qingdao Haier”) is a Fortune Global 500 company based on its revenue scale and brand strength in smart home and advanced manufacturing.
On April 09, Zhang Ruimin, chairman of the Board and CEO of Haier Group, proposed that Haier should create an ecological brand in the era of Internet of Things. The traditional era is a product brand, the Internet era is a platform brand, and Haier wants to become an ecological brand in the Internet of Things era. The standard of ecological brand is the iterative upgrade and value-added under the standard of the best user experience. According to this standard, the platform must first meet the best experience of users, continuously conduct user interaction and iterative upgrading, become an ecosystem, and finally realize the value added of stakeholders within the ecosystem.
On March 07, “Haier: A Giant Company that incubates Makers” is back in the Harvard Business School case library. Harvard Business School from a higher and more comprehensive perspective on the integration of people and single mode has been elaborated. Zhang Ruimin, Chairman and CEO of Haier Group, was invited to speak at Harvard again.
On February 27, “Haier COSMOPlat National Industrial Internet + Intelligent manufacturing integrated Application Demonstration Platform Conference” was held in the research center. At the meeting, it was officially announced that Haier COSMOPlat was approved as “Intelligent manufacturing integrated Application demonstration Platform based on Industrial Internet”, which is the first national industrial Internet demonstration platform in China.
On January 6, Haier Group’s Annual Innovation meeting was held in the Research Center of person-single Integration. At the annual meeting, Zhang Ruimin, chairman of the Board of Directors and CEO of Haier Group, proposed for the first time a new business concept of the Internet of Things era – Life X.0.
At the end of December 2017, the Institute of Electrical and Electronics Engineers (IEEE), headquartered in New York, USA, For the first time in half a century since the Institute of Electrical and Electronics Engineers was founded, the New Standards Committee of the Institute of Electrical and Electronics Engineers approved a proposal for mass customisation of standards for international common requirements, led by China’s Haier. The only international standard developed with a model as the technical framework is also the first time that Chinese enterprises have taken the lead in developing IEEE international standards. In addition to Chinese products and Chinese brands, a new “Haier model” has been added to the made-in-China elements on the global stage.
On December 13, the 19th China Patent Award Conference was held in Beijing. Haier won the patent gold medal for “linear compressor technology”, and also won 2 design patent gold MEDALS and 5 patent excellence awards, a total of 8 awards, is the most gold award of this year’s home appliance enterprises.
On September 20-21, the first International Forum on person-Single Integration Model was held in the Iceberg Cape. World-class strategic management master Gary Hammer, “MIT Sloan Management Review” editor-in-chief Paul Michelman, “Big Bang Innovation” author Larry Downs, Quantum management founder Dana Zuoha and many other top management scholars at home and abroad gathered to discuss the management paradigm of the Internet of Things era. At this forum, the theory of “Internet of Things Paradigm subverts Internet Paradigm with User multiplier as attribute index” was also released for the first time. At the closing ceremony on the 21st, the lifetime achievement category and academic contribution category were awarded for the first time. The Lifetime Achievement Award for individuals who have made outstanding contributions to Haier and have been widely recognized. The big award was awarded to Yang Mianmian, former Vice chairman and president of Haier Group, and Wu Kesong, former Vice chairman of Haier Group. The Academic Contribution Award for person-single integration is to reward scholars who continue to study the person-single integration model and play an important role in promoting the theoretical iteration of person-single integration.
On September 19, Raytheon Technology, which was hatched by Haier platform, disclosed a suggestive announcement, and Raytheon Technology shares will be publicly transferred in the national stock transfer system from September 20, securities referred to as: Raytheon Technology, stock code :872190.
On March 24, Zhang Ruimin, chairman and CEO of Haier Group, made the list of the world’s greatest leaders in 2017, Fortune magazine announced on its official website on March 24. As for the reason for Zhang’s selection, Fortune magazine said: “Many ceos call their employees colleagues, and some call them partners. Zhang calls his 73,000 employees “makers,” and they are real entrepreneurs. It is a sign of Mr Zhang’s transformation of Haier, the world’s biggest maker of home appliances. No other company in the world can do more to reshape this great economy in the process of change.”
On March 15, The 2017 Red Dot Award winners list was released in Germany, and Haier’s innovative S-BOX air purifier won the highest honor ofthe Red Dot Award (bestofthebest). In addition, 13 products, including full-space fresh-keeping refrigerator, power wave washing machine and panoramic drawer open door refrigerator, won the Red Dot design award.
On November 24, BEIJING, China – November 24th – The “2016 State of China Forum” hosted by the Counselors’ Office of the State Council officially opened in at Beijing’s Capital Hotel. As the only entrepreneur delivering a keynote speech at the opening ceremony, Haier CEO and Chairman of the Board Zhang Ruimin introduced representatives from government at all levels to Haier’s experience in the field of Internet-oriented transformation.
On November 16, WUZHEN, China – November 16th-18th – The 3rd World Internet Conference, with the theme “Innovation-driven Internet Development for the Benefit of All – Building a Community of Common Future in Cyberspace” spanned over the course of three days, bringing together 1,600 distinguished guests from more than 110 countries and regions and 16 international organizations. His second time attending the meeting, Mr. Zhang Ruimin, Haier Group CEO and Chairman of the Board, was invited to deliver a speech detailing Haier’s thought-leadership and determination to transform in the Internet age.
On November 11, QINGDAO, China – November 11th – Stuart Crainer, renowned management analyst, author, and co-founder of Thinkers50, met with Haier CEO and Chairman of the Board Zhang Ruimin to open the Thinkers50 Thought Laboratory at Haier’s Qingdao (China) headquarters. Thinkers50 is the world’s foremost management analysis and ranking organization. Thinkers50 was founded in 2001, and every two years discovers, ranks and shares the best management concepts and practices. This new Chinese learning base was announced to an assembled audience which included over 30 experts from Peking University and the Chinese Academy of Social Sciences as well as many other noted industry leaders.
On September 26, QINGDAO, China – September 26th – As the “2016 Haier Global Entrepreneurs Summit” drew its curtains in Qingdao, 299 Haier “makers” from 6 continents and 17 nations conducted joint exploration into how they could each play a role in Haier becoming a leader in the Internet of Things through the win-win mechanism afforded by the “RenDanHeYi” model (integration and realization of staff value with the creation of user value).
On September 9th – Under the guidance of the Department of Telecommunication and the Ministry of Industry and Information Technology, roughly 150 enterprises in the smart home industry, including Haier, Baidu and Lenovo, jointly established the industry’s first public service platform. Along with the official establishment of the China Smart Life Industry Alliance platform, Haier U+ was elected as the chairman unit of the newly-founded union.
On June 15th – Haier Group was ranked first in the 2015 China Light Industry Top 100 Enterprises for a 5th straight year. China Light Industry Top 100 Enterprises ranking offers an authoritative competitiveness evaluation of light industry firms and serves as a significant measuring tool in assessing their development and competitiveness.
On the morning of June 8 U.S. local time, 2016, Zhang Ruimin was recognized with the Legend in Leadership Award at the 86th forum of the Yale CEO Summit. He is the only Chinese business leader with this award this current year.
On June 07, Qingdao Haier Co., LTD. (SH600690, “Qingdao Haier”), which is 41% owned by Haier Group (” Haier “), and General Electric (NYSE: GE) today announced that they have signed the required transaction closing documents for Qingdao Haier’s integration of GE Home Appliances. Today marks GE Home Appliances officially become a member of Qingdao Haier.
On April 16, Haier Group and China Railway Corporation signed a comprehensive strategic cooperation agreement at Haier’s headquarters in Qingdao, bringing railway transformation into Haier’s Internet ecosystem. The two sides will jointly explore how to promote the supply-side structural reform, accelerate the construction of modern logistics, improve the effectiveness of supply for transportation, etc.
On January 15, Haier Group and General Electric announced that they had entered into a Memorandum of Understanding and established a global strategic partnership to jointly enhance competitiveness of both parties in such fields as Industrial Internet, health care and advanced manufacturing.
On September 22, Professor George Frynas of Middlesex University Business School and Professor Kamel Mellahi of Strategic Management at Warwick Business School came to Haier to conduct research on Haier’s RenDanHeYi model. They further exchanged their views with Zhang Ruiminin, CEO and Chairman of the Board of Directors of Haier Group, on topics like how to promote RenDanHeYi.
On July 29, A case study exploring Haier’s Internet-based transformation titled Haier: Zero Distance To The Customer makes its way into the Harvard Business School Press.
On July 16, Cyril Ramaphosa, Vice President of South Africa, visits the Haier Group and exchanges ideas with CEO Zhang on the development of Haier within South Africa.
On July 14, Haier America announces the establishment of its R&D Center in Evansville, Indiana.
On July 10, Emmerson Mnangagwa, Vice President of Zimbabwe, paid a visit to Haier Group and, accompanied by CEO Zhang, had a tour of the Innovation Life Exhibition in Board Building. Emmerson was full of praise for Haier’s innovative technologies and smart life solutions and his entourage showed enormous interest in Haier’s hi-tech products.
On March16, The full open smart life platform Haier U+ and the world’s first visual connected factory system were released on the global top IT conference CeBTT. Haier showed the world China’s most advanced smart home concepts and smart production system in the Internet age, directly connecting Germany’s Industry 4.0 and China’s smart production.
On March 10, During the Appliance&Electronics World Expo, Haier held 5 innovation forums with different themes, namely, U+ Smart Life Innovation Conference, Casarte New Product Release Conference, Haier Smart Life Strategy Release Conference, Haier Industry 4.0 Strategy Release Conference and Smart Bathroom & Smart Kitchen Release Conference. At the same time, Haier also released seven smart ecosystems, including cleaning, water, air, food, health, safety and entertainment, each with new internet-connected appliances launched. In addition, Haier revealed its practices for industry 4.0 strategy and launched the user interaction customization platform and module maker resource platform.
On January 27, WPP Group and Millward Brown ACSR jointly released the 5th session of Brandz Most Valuable Chinese Brands Top 100. In the sub-list of the household appliance industry, Haier ranked first with the brand value of USD 1.93 billion (About RMB12.06 billion), up by 34% than a year earlier, sharp ahead of other household enterprises.
On January 08, The International Symposium on Haier’s Business Models-Innovation for the Internet Age was held in the Ocean Hall of InterContinental Qingdao on January 8th, 2015. Themed as “Shift Gears and Accelerate: Towards a Better User Experience and a Better Life”, this symposium was aimed at discussing Haier’s business model innovation and exploring a way for Chinese enterprises to respond the challenges in the Internet age.
On November 13, For the first time a Chinese enterprise has been invited to WCOA over the past 110 years. Haier was the only Chinese representative releasing achievements among the 8 global leading enterprises invited to the congress. Haier’s innovation mode attracted extensive attention, which justified its exploration orientation in the age of Internet.
on October 22, The 2014 (20th) most valuable brands in China were revealed in Beijing . The independent sub-brand of Haier, Goodaymart, ranked in the list for the second consecutive year with the highest growth rate of brand value worth 14.286 billion yuan among the top 100 listed.
On September 23, STRATEGYAND, a global management consulting firm, worked together with Benelux Chamber of Commerce, German Chamber of Commerce, China Europe International Business School and School of Management Zhejiang University and jointly issued the report titled “2014 China Innovation Survey”. According to the report, Huawei, Tencent, Alibaba, Xiaomi, Lenovo, Haier, Baidu, BYD, Meizu and China Merchants Bank were rated with most innovative top Chinese companies, and Haier acted as the only home appliance business ranking top ten.
On September 09, the 9th Asia Brand Ceremony, praised as“Annual Oscar Prize of Asian Brand, was held in Hong Kong. In this ceremony, the“Top 500 Asian Brands”list was declared. In total, 4 companies in Qingdao city were on the list and Haier won the eleventh place.
On July 10, Microsoft has become a member of internet of things policy alliance-AllSeen Alliance since July 1st. The members of this alliance include top ones like Haier, Sears、LG、Sony、Panasonic and Qualcomm. 21 standards of internet of things from Haier arerecognized.
On July 9, Report from Nihon Keizai Shinbun: In washing machines industry, the top one brand Haier’s share keeps on increasing to 16.1%. And its share of 19.8% has made it the number one in the refrigerator industry. Contrastively, the second and third ones in the two areas had less shares and longer distances between them and Haier.
On April 25, International Horticulture Exposition revealed its veil and the only future smart family theme pavilion in the park-Haier smart life pavilion opened. This pavilion was divided into 7 sections with different themes. They are intellectual life imagination section, fresh air section, safe food section, clean water section, secure community section, smart outer space section and fusion of fiction and reality section. This pavilion showed what appliances like air conditioners, refrigerators, kitchen equipment, TVs and 3D printers could bring for people’s life and their future.
On April 03, Chairman of the Board and CEO of Haier group Ruimin Zhang was elected to be “the most influential 50 business leaders ” by Fortune.
On March 27, Haier appliance released its 2013 earnings yesterday. Comparing to last year, it earned 62.26 billion yuan with a growth of 12%. The shareholders should have net profits for 2.04 billion yuan, rose 20.2% comparing with last year. The results showed that basic earnings per share for Haier appliance was 0.8 yuan, rose 13.3% year-on-year. Diluted EPS was 0.78 yuan, rose 18.1% year-on-year.
On March 19,The top awards in appliance industry “Appliance Prize” found its owners on March 19th and Haier group had been the biggest winner. Totally, six products from Haier won the awards including French-style Casarte opposite open doors refrigerator BCD-728WDCA, which won the Appliance Prize; computer Yunyue mini S and pressure bearing flat solar water heater P-J-F-2-120/1.90/0.80-P2（PD）, which won the Low-carbon Prize; Casarte double drum washing machine XQGH100-HBF1427W, which won the Scientific Innovation Prize; Haier Jetting Air Conditioner SKFR-72LW/02WAA22A and Casarte Ice Bar LC-197WBP, which won the product prize.
On March 20, The famous financial magazine Fortune listed “The greatest 50 leaders all over the world”. The CEO of Haier group, Ruimin Zhang was the 22nd and he was commented by Fortune: “His disruptive innovation for management model changed Haier from a small refrigerator firm into the biggest household appliance manufacturer in the world. He divided personnel into small teams and let them run their business freely. The staffs could choose the leader, compete for posts and have extra benefits.” Fortune thought that “This management model is seldom seen in the west and in China, it is a revolution that never happened.”
On March 19, ceremony of assessment for 2014 top 500 real estate companies and summit revealed its veil in Beijing. The list for prior appliance choices these top 500 real estate companies would purchase was declared, in which Haier, Robam and Siemens were on top 3 ranks. This was an innovation for real estate industry and brought more to it.
On March 17, Nikkei Business Weekly,a Japanese business magazine with the largest circulation, published an interview with Haier: Haier-the whirlwind challenging the world. The article consists of 6 parts which tells Haier’s product innovation, revolution of individual-goal combination to get better services, globalization strategies of Haier, cooperation with Japan, exclusive interview of Ruimin Zhang and the note from the journalist.
On February 22, The famous appliance group Haier planned to build the second firm in the north of India while the Pune factory in Maharashtra was still under construction.
On February 10, Number one brand of white goods Haier was voted to be the most creative company by well-known business magazine Fast Company.
On January 30, The former Whirlpool vice president of global engineering Adrian Micu replaced Shariff Kan to be the CEO and President of Haier in America.
On December 22, According to Reuters, one of the world’s four major news agencies, Euromonitor International, a veteran British survey agency with 41 years of history, released the results of the 2013 global large household appliances survey: Haier brand retail sales in 2013 accounted for 9.7% of the global market, the fifth time in the world. According to the ranking of manufacturers, Haier’s retail sales of large household appliances in 2013 accounted for 11.6% of the global share for the first time in the world. At the same time, in the refrigerator, washing machine, refrigerator, wine cabinet sub-product line market, Haier’s global market share continues to maintain the first.
On December 09, Haier Group and Alibaba Group have jointly announced a strategic partnership. Based on Haier Group’s advantages in supply chain management, logistics warehousing, distribution and installation services, and Alibaba Group’s advantages in the e-commerce ecosystem, the two parties will jointly create a new set of systems and standards for logistics distribution and installation services for home appliances and large goods, which will be open to the whole society.
On November 08, The Chinese edition of Forbes, known as one of the world’s four major financial magazines, was recently published in November 2013. Under the title of “Eliminating Borders”, an interview with Zhang Ruimin, CEO of Haier Group was published. The article pointed out: In the face of the huge gap between the manufacturing industry and the Internet, Zhang Ruimin tried to eliminate its boundaries and make manufacturing enterprises Internet. This is the second time Haier CEO Zhang Ruimin has been interviewed by Forbes this year.
On September 30, Qingdao Haier Co., LTD. (hereinafter referred to as “Qingdao Haier”) (Shanghai Stock Exchange: 600690.SH) is a global leader in the white goods industry. Kohlberg Kravis Roberts & Co. L.P. (together with its affiliates, “KKR”) is a leading global investor with $83.5 billion in assets under management. Qingdao Haier and KKR jointly announced that they have recently signed a strategic investment and cooperation agreement, by KKR to invest in Qingdao Haier to obtain 10% of its equity, the two parties to establish a strategic partnership, will carry out a series of strategic cooperation in a number of areas.
On September 18,The inauguration ceremony of the China Cultural Center in Nigeria was successfully held, and Haier Air conditioning as a member of the China Cultural Center “witnessed” this grand occasion.
On September 09, Haier Hope Primary School, built with Haier assistance in Yingjisha County, Xinjiang, was officially inaugurated.
On September 06, Haier announced a joint venture with Fagor Appliances, one of Europe’s leading home appliance manufacturers.
On August 31, The “2013 China Top 500 Enterprises Release and China Big Enterprise Summit” co-sponsored by China Enterprise Confederation and China Entrepreneur Association was held in Kunming. Haier was selected to the list of “China Top 500 Enterprises” for 12 consecutive years, ranking first in the home appliance industry this time.
On August 11,Zhang Ruimin, Chairman and CEO of Haier Group, was invited to attend the 73rd Annual meeting of the American Academy of Management (AOM) and give a keynote speech. He is the only entrepreneur among the keynote speakers at this year’s annual conference.
On June 11, Haier space refrigerator with the “God Ten” flying, this is the third time Haier space refrigerator into space.
On May 10, The book “Reinventing Giants”, which specializes in introducing Haier’s win-win model, was officially released. It is co-authored by Bill Fischer, Professor at IMD in Switzerland, Umberto Lago, Associate Professor of Marketing at the University of Bologna in Italy, and Fang Liu, Assistant Research Fellow at IMD in Lausanne.
On April 25, The unveiling ceremony of the Lijiachao Pohaier American Hope Primary School in Malianzhuang Town of Laixi City was held. The Hope Primary school was funded and built by Haier Trading Company of the United States.
On March 25, China Enterprise Brand Research Center investigated and released the latest China brand Power index survey results, the results show that Haier refrigerators, washing machines with absolute advantages ahead of the industry, the industry’s first brand for three consecutive years.
On February 18, Gary Hamel, the world’s leading strategic master and author of Managing the Great Future, visited Haier to conduct research and interview on Haier’s business model innovation in the Internet era.
On January10, Us management consulting firm Boston (BCG) has released a list of the world’s 50 most innovative companies for 2012. Ranked eighth, our group is the only enterprise in China to enter the top ten; It is also the highest-ranked company in the consumer and retail sector.
On December 20, Euromonitor publishes report on the global appliance market, finds that Haier brands represented 8.6% of the large domestic appliances sold globally in 2012. This is the fourth year Haier has led the world in this area, and its market share increased by 0.8% on 2011.
On December 14, To celebrate 15 years of publication, Fortune magazine’s Chinese edition profiles the most influential Chinese business leaders over the last 15 years. Haier chairman and CEO Zhang Ruimin is one of the business leaders assessed to have had a lasting impact on China’s business world. Fortune summarizes Zhang’s management philosophy and his success: “What really sets him (Zhang Ruimin) apart is that he has combined Western management expertise with traditional Chinese thinking. This management approach has set the tone for Chinese managers for the last 15 years.”
On December 11, Haier chairman and CEO Zhang Ruimin sparks vigorous debate when he speaks about the Haier “win-win model of individual-goal combination” at top European business institutes IMD (Switzerland) and IESE (Spain). IESE writes up the Haier multicultural adaptation of “individual-goal” for its case study database. IMD gives Zhang an award for IMD Management Thought Leader.
On September 19, Haier chairman and CEO Zhang Ruimin is invited to give a Distinguished Lecture at Hong Kong University of Science and Technology. Zhang delivered the talk “Successful enterprises move with the times” to an enthusiastic audience comprising 500 HKUST faculty members, students, alumni, professionals and community leaders, describing the development and practice of Haier’s “win-win model of individual-goal combination”.
On August 06, Celebration and awards following the successful docking of the manned Shenzhou 9 mission with Tiangong-1. Chen Shanguang, director of the China Astronaut Research and Training Center, presented an award to Haier and praised the company for the support and assistance it provided to the mission.
On April 06, Market research company GFK publishes data showing that the sales of Haier’s two brands in Japan (Haier and AQUA) put it in the top five appliance managers by market share. It is just three months since Haier started its two-brand strategy in Japan.
On February 15, New Haier brand AQUA launched in Tokyo, marking Haier’s entry into the Japanese mass market. Haier’s Asia HQ and research center also established in Japan, marking the official start of Haier’s five-center R&D strategy.
On February 01, Economic Daily prints an interview with Haier chairman and CEO Zhang Ruimin titled “Zhang Ruimin: focusing on innovation for the ‘win-win model of individual-goal combination’,” part of its series “Springtime visits, meeting innovators”.
On January 05, Formal acquisition ceremony for Haier purchase of Sanyo Electric’s home appliance business. Haier Asia International and Haier AQUA Sales were established as companies, and the new AQUA brand was officially launched.
On November 08, Steve Jobs and Zhang Ruimin appear together in a headline: China Business Times commentary writer Gao Chujian has written a column about these two figures, who have become almost synonymous with visionary business leadership in their respective fields. He discusses the release of the Jobs biography and the acquisition of Sanyo by Haier, and analyzes the innovations that the two have developed.
On October 18, 2011, Haier officially signed an agreement with Japan’s Sanyo Electric Co., Ltd. to acquire a number of Sanyo Electric’s businesses, which will form two research and development centers, four manufacturing bases and six regional localized marketing structures in Japan and Southeast Asia. In order to achieve the goal of Haier white power industry leader and rule maker, Haier Group integrates global resources in an open system for its own use. The industry is optimistic about the synergistic effect of Haier’s merger and acquisition of Sanyo, and have given praise.
On September 24, Umberto Lago, a Bologna University professor engaged in a long-term study of innovation at Haier, returns to the company to gather more data, and interviews Haier chairman and CEO Zhang Ruimin. Professor Lago is an economist and an expert in transaction costs. He began researching the Haier win-win model of individual-goal combination in 2010, and is extremely interested in this innovative management practice. He is now writing a book about Haier’s business model. This visit to the company is to collect more survey data and interviews for the new book.
On September 03, 2011 China Top 500 Companies List published at the Large Enterprise Summit in Chengdu by the China Enterprise Confederation and China Enterprise Directors Association. Haier was named one of China’s top 500 companies and one of the top 500 manufacturers of 2011, and was the largest appliance company in China. Haier chairman and CEO Zhang Ruimin attended the summit, and spoke on the theme of the meeting: “Breaking through to become market leaders: the new challenge for large companies”.
On August 12, The Chinese edition of Fortune magazine has published its list of China’s most innovative companies in 2011. Haier is the leading appliance company on the list of 25. Fortune (Chinese) has also published an article on Haier’s innovation, titled “Haier: everyone is an innovation center”.
On August 01, Haier and Carlyle sign MOU for strategic partnership between Haier and the Carlyle Asia fund. The Carlyle Group has agreed to invest US$137 million in Haier through Convertible Bonds and has an option to invest an additional US$57 million when warrants are exercised.
On July 9, a delegation from Harvard Business School led by Professor Tarun Khanna paid a visit to Haier Group. Professor Khanna exchanged ideas with Haier’s CEO Zhang Ruimin and President Yang Mianmian on such topics as the integration of first-rate human resources, the importance of integrating virtual and physical networks in the Internet era and Haier’s innovative cultural integration practice in its “go global” process.
On June 16, the 2011 International Forum on Low-Carbon Innovative Development and Beijing Global Political and Commercial Leader Summit was held in Beijing. The summit’s annual Global Wise Leader Elite Award for 2011 was presented to Haier’s CEO Zhang Ruimin, the first Chinese entrepreneur to be awarded the prize since it was established in 2006.
On June 2, in Guangdong, China’s Ministry of Industry and Information Technology published the list of the Top 100 Chinese Electronic Information Enterprises in 2011, with Haier ranking as number one in the household appliances industry.
On March 25, Foundation laying for Haier-Foshan (Sanshui) Market Innovation Industry Park in Guangdong. The Park will bring together manufacturing, logistics and services. It is Haier’s 18th industrial park worldwide. It represents a step forward in Haier’s move from manufacturer to service provider.
On February 22, Haier president Yang Mianmian gives keynote address at the Women Leadership Forum Asia 2011, and receives the Most Innovative Women Entrepreneur award. The forum is organized by Naseba and sponsored by the prime minister of Malaysia.
On December 03, Haier releases specifications for a standardized vent module. It is the first standardized vent module ever to be used in the white goods industry, and Haier is the first white goods company to modularize production.
On November 10, European management expert and educator Professor Fredmund Malik visits Haier from November 10-12. Professor Malik discusses Haier’s development of its individual-goal combination win-win model and the ZZJYT organizational structure with CEO Zhang Ruimin and president Yang Mianmian. Professor Malik says: “Haier’s ZZJYTs are an autonomous model.”
On November 01, Kazuo Inamori, hailed as a savior of Japan’s economy, visits Haier. Haier chairman and CEO Zhang Ruimin and president Yang Mianmian meet Mr. Inamori and his team.
On September 15, Haier chairman and CEO Zhang Ruimin signs framework collaboration agreement with Lixil Group chairman and CEO Yoichiro Shioda in Tokyo. The deal is part of an attempt to coordinate high quality materials, homeware and design resources, and to create modular designs for living spaces, ultimately leading to a new type of single integrated design solution for residential units.
On May 27, Haier and Norway’s leading provider of green technology FramTech sign an green tech agreement in Shanghai. Haier will introduce the world’s leading green technologies into its products.
On April 19, Meeting on Operation of Shandong Pavilion of 2010 Shanghai Expo was held by Shandong Provincial Government. During the meeting, it was announced that Haier CEO Zhang Ruimin was invited to act as Honorary Curator of Shandong Pavilion.
On April 15, Business Week publicized “World Top 50 Competitive Enterprises of 2010”. Haier ranked No.28 in the selection, and it was also the only listed Chinese enterprise. Apple, Goggle, and Microsoft ranked the top 3. Jointed conducted by Business Week and Boston Consulting Group, the selection was based on innovation capacity and technical contribution of the many enterprises around the world, and it is also of great influence in the industry. This was also the first time that over 50% listed enterprises came from outside the US.
On April 14, Yushu County of Qinghai Province was stricken with M 7.1 earthquake. In “Boundless Love—Fund Campaign for Yushu”, the program of CCTV, Haier Group donated 12 million RMB to the disaster area. On April 21st, Haier Group filed a flag at half-mast to mourn over the dead in the disaster.
On March 30, In March of 2010, the globally authoritative industrial design award 2010 Germany RedDot Award was publicized. 5 products of Haier became award winners, among which Jane 7 Laptop, M Series Cabinet Air-conditioner, and FiWoo Wall Air-conditioner won RedDot Design Award, and QHA93 Gas Stove and I WASH Washing Machine won RedDot Honorary Award Nomination. Haier had won the award for the fifth consecutive year in a row. Known as the world top 3 design awards together with IF and IDEA, RedDot is also called Oscar of Industrial Design.
On March 27, Haier Group and Leading Group of Shandong Province for 2010 Shanghai Expo signed the strategic cooperation agreement in Shanghai, by which Haier became the official partner of Shandong Pavilion of Shanghai Expo. Following the event, Haier US, Haier Europe, and Haier Australia Trade Company also forged partnership with the US Pavilion, Italy Pavilion, and New Zealand Pavilion. By the opportunity of Shanghai Expo, Haier exhibited its world leading innovative and environmental concept to the whole world.
On March 03, shortly before the opening of the 11th National People’s Congress, Haier President Yang Mianmian attended Interviewing the Two Conferences (i.e. the National People’s Congress and the Chinese Political Consultative Conference) upon invitation of People Net. And, During the Two Conferences, a number of media organizations like Xinhuanet.com, Economic Daily, and Sina.com interviewed Yang on issues like Haier’s brand building strategy, which attracted wide social attention.
On February 24, the 3rd Session of the 14th Qingdao People’s Congress was held in Qingdao, and Senior Vice President of Haier Group Liang Haishan, as Deputy to the congress, attended the session. On February 23rd, the 3rd Session of the 11th Qingdao Political Consultative Congress was held, and Senior Vice President of Haier Group Yu Zida, as Deputy to the congress, attended the session.
On January 30, authorized by Ministry of Science and Technology, Haier Group became the domestically first pilot innovation enterprise. This was the first pilot project initiated by Ministry of Science and Technology, National Development and Reform Committee， Ministry of Education, and Chinese Technology Association, with only 2 enterprises defined qualified for the project—Haier Group and China Datang Corporation. This also showed that Haier’s innovation practices had won support from the government.
On January 17, at the 2009 China Industrial Innovation Forum Annual Conference, Haier won honor of “Most Innovative Enterprise of 2009”, and Haier CEO Zhang Ruimin won honor of “Innovative Figure of 2009”.
On January 16, the 2nd China Brands Forum organized by China Brands Development Committee was held in Beijing, and Haier CEO Zhang Ruimin won honor of “Meritorious Figure of the 60 Years of China Brand”.
On January 09, News for Reference, P8, with the title of “China Haier Aims at Top-end Products”, reprinted the reports on Haier by some overseas media. Among those overseas media which covered reports on Haier there were San Francisco Chronicle, the famous newspaper with a history of 145 years, and Les Echos, the most authoritative economic newspaper in French.
On January 07, (US time), the 43rd International Consumer Electronics Show (CES) was held in Las Vegas, US. At the show, Haier introduced its globally first Tail-less TV, which fully demonstrated the strength of China’s manufacturing industry and which attracted wide attention. Haier Tail-less TV won honor of “2010 CES Future Tech-product Prize”. CES is the world largest consumer electronics annual show, and Haier has attended the show for 11 years in a row.
0n December 12, Figures of the Year appeared on the cover of Forbes Chinese Edition. All these 12 figures came from business circle, and among them 10 were entrepreneurs of global influence, 1 was Figure of the Year of Enterprise Social Responsibilities, and 1 of Low Carbon Figure of the Year. Haier CEO Zhang Ruimin won honor of “China’s Most Respectable Entrepreneur of Forbes 2009”.
On December 2 (US time), “China’s Most Valuable Brands” was publicized in New York, and Haier successfully defended its championship for the eighth consecutive year with a brand value of 81.2 billion RMB. Lenovo and GOME ranked No.2 and No.3 respectively.
On December 1, the world famous consumer market research institution Euromonitor International released the latest data showing that Haier ranked first in the world’s white goods brands, with a global market share of 5.1%, which is the first time that China’s white goods have become the world’s first brand. At the same time, Haier refrigerators and Haier washing machines ranked first in the industry with a global market share of 10.4% and 8.4% respectively.
On November 16, Business Week publicized “China’s Top 40 Influential Figures of 2009”, and Haier CEO Zhang Ruimin was listed. The list was produced based on each candidate’s media exposure frequency and the social attention he/she had aroused.
On October 31, the 18th International Management Seminar organized by the famous financial magazine Sino-Foreign Management was held in Beijing. Haier CEO Zhang Ruimin and Mr. Kazuo Inamori, the founder of Kyocera Industrial Ceramics who was also known as Management God of Japan, both gave speeches and talkshow, which became the biggest highlight of the seminar.
On September 29，Forbes.Com published the signed article by Haier CEO Zhang Ruimin– Winning Ways for Chinese Brands in the International Market. This was a feature program by Forbes, going with the the 60th anniversary of New China. And it also invited experts of various fields to talk about the next 10 years of China.
In August 30, nominated by BMWI, Haier Italian-Style Three-door Refrigerator, French Door Refrigerator, Three-Door Ice Bar, and Deep-Enjoy Electric Water Heater were selected candidates for 2010 GFR Design Award. This was the first time that Chinese brands had ever been shortlisted for the award, indicating that Haier had won recognition among European designers.
On June 1，The localized products of Haier US plant, Haier poikilothermic 3-door refrigerator and Haier France 4-door refrigerator, are featured by large room and can even put in a large turkey.
On May 27, Haier Group announced that it would take part in the stock-right financing plan of Fisher & Paykel of New Zealand, including additional issuing, shares rationing, and supplementary issuing. Haier Group would hold 20% of the company’s stock and thus become a controlling shareholder.
On May 12(Norway time), the Conference of Safety Standardization of Household Refrigerator of International Electrotechnical Commission was held in Norway, and, as the only representative from China, Haier attended the conference. During the cofenrence, 4 Haier’s technical proposals were approved and set as international standards. By 2009, Haier had participated the standard-setting job of some 23 international standards, among which 7 of its proposals, such as shock-proof wall, had been put into service.
On April 30, the 10th anniversary of Haier US plant was celebrated. From a scarcely known Chinese brand that entered the US market by gap products, Haier had grown into a localized brand enjoying backbone distribution channels of the US market.
On April 28, “2009 China Charity List” was publicized by Forbes Chinese Edition, and Haier Group and Haier CEO Zhang Ruimin were seen on the list.
In March 20, 28 subordinate companies of Haier Group were approved certification of high-tech enterprises with a license validity period of 3 years.
On January 4, the world famous consumption market research organization Euromonitor International publicized: with a 6.3% market share, Haier Refrigerator surpassed Whirlpool, becoming the world champion. This was China’s first global championship of household appliances industry since China’s reform and opening up.
In December 1， IF Design Award was publicized, and Haier Three-door Refrigerator, Haier Electrical Water Heater, and Haier Double-burner Gas Stove won honor of IF International Design Award. This was the first time that China’s kitchen household appliances enterprise had won such prize, and 2008 was also a year during which Chinese household appliances enterprises had historically won the greatest number of prizes.
In December 11Localization plays a significant role in Haier’s global strategy. Guided by such concept, Haier developed the Fat Refrigerator for India market which won wide recognition among Indian consumers who praised Haier Fat Refrigerator for its “fast ice making”.
In August 30, “2008 Industrial Design Excellence Awards (IDEA)” was jointly publicized by Business Week and Industrial Designers Society of America (IDSA). The Italian-style three-door refrigerator designed by Heico Companies LLC of Haier Group won honor of Best Household Life Design Award, becoming the only award-winner in refrigerator industry of the year; apart from Haier, there were only two other award winners in household appliances industry, namely, Whirlpool and Samsung. It is known that IDEA, initiated in 1980, enjoys as wide an influence as IF Design Award, RedDot Design Award of Germany, and G-Mark Award of Japan. The award is conferred once a year.
On August 8, when Beijing 2008 Olympic Games was to be declared open in the evening, Haier initiated its project of “One Gold Medal, One Hope Primary School ”, that is to say, Haier would donate to build a Hope Primary School and name it after a Chinese Olympic champion upon his/her winning a gold medal. By the time when Beijing 2008 Olympic Games was closed, Chinese athletes totally won 51 gold medals; then, Haier donated 51 Hope primary schools, bringing the Olympic spirit to all the pupils. During the games, as the exclusive global white-goods sponsor for the Beijing 2008 Olympic Games, Haier provided 37 Olympic venues like the Olympic Village, National Stadium, Water Cube and the Qingdao Olympic Sailing Center with some 60,000 green, cost-saving innovative products, including Haier natural cooling medium refrigerators, super-silent refrigerators, “Olympic” air-conditioners, washing-powder-free washing machines, central air-conditionings, solar air-conditionings and shockproof water heaters. Haier established its Olympic Service Center opposite the Bird’s Nest and organized a volunteer team of 200 Haier Gold-Medal service engineers to maintain, track and monitor Haier’s home appliances round the clock at Olympic venues, so as to assure zero-downtime operation of Haier products.
In July 1, Haier Refrigerator entered the second largest retail channel of the UK to sell its A+ energy-conservation refrigerators. The UK Government stipulates that real estate agents who use Haier A+ energy-conservation refrigerators in newly-renovated buildings or local consumers who buy Haier A+ energy-conservation refrigerators will be allowed an official subsidy of 20-70 GBP.
In July 1, in the survey of “Asia’s Top 200 Enterprises” organized by Wall Street Journal Asia, Haier topped the list of “Excellent Chinese Mainland Enterprises in Comprehensive Leadership” for the fifth consecutive year. In the selection of “China’s Top 5 Respectable Enterprises”, Haier won two titles in “credibility” and “quality”.
In July 1，In Indonesia Haier’s billboard stands shoulder to shoulder with other world famous brands.
On May 27，Haier is always ready to serve the society. At 14: 28 of May 12th, 2008, Wenchuan County of Sichuan Province was stricken by an M 8.0 earthquake. And, on May 27th, Haier CEO braved a long way to go to see the students in the tent school in Mianyang Jiuzhou Stadium.
On April 28， Commercial Bank of Qingdao under Haier Group was renamed as Bank of Qingdao.
On December 26，It was known from National Standardization Administration that, on December 26th, 2007, Haier Group was approved to take charge of the “Technical Subcommittee of Home Appliance Services” and the “Technical Subcommittee of Home Appliance Reliability”, meaning that Haier would be able to carry out a uniform planning for home appliance services standardization on behalf of the household appliances industry, and formulate, maintain, update and supervise the implementation of the national and industrial standards.
On December 21， Ministry of Finance and Ministry of Commerce jointly initiated the project of “Home Appliances Promotion in Rural Areas”.In the project, Haier won the bid with the largest category of products, namely 36 categories of Haier-branded refrigerators, color TVs and cell phones. Haier Group’s main circulation channel in rural areas – “Haier Specialty Store” also won the bid among circulation enterprises.
On December 1，The November Fortune publicized “World Top 50 Influential Woman Business Leaders”, and China won 6 positions on the list, with Haier President Yang Mianmian ranking No.25.
On November 1, the signing ceremony of Comprehensive Strategic Cooperation MOU between Haier and Intel under the theme of “Joining Hands to Create a Prosperous Future” was held in Beijing. Haier CEO Zhang Ruimin and Intel President and CEO Paul Otellini attended the ceremony.The signing of the comprehensive strategic cooperation MOU marked the initiation of strategic cooperation between the two sides.
On September 8, the “2nd Asia Brand Ceremony” was held in Hong Kong, and during the event “Asia Top 500 Brands of 2007” was publicized. Haier ranked No.7, and was the only Chinese top 10 brand who had won the honor for the second time. Still,Haier CEO Zhang Ruimin won honor of Figure Award for Asia Brand Ceremony 2007, and Haier won honor of “Asia Top 500 Valuable Brands”.
On August 31, Ministry of Education of Macedonia and Haier Group signed the contract for the purchase of 100,000 computers in Skopje, Macedonia. Minister of Education of Macedonia Sulejman Rushiti and Chinese Ambassador to Macedonia Dong Chunfeng attended the signing ceremony.The order had been the Haier’s largest one by far in European market, the largest IT project in Macedonian history, and also the largest computer project for bidding in Southern Europe.20 enterprises around the world came to purchase the bidding documents, 7 out of which participated the bidding. All enterprises came from Europe except Haier.
On August 9, Haier Group acquired an Indian refrigerator plant with an annual capacity of 350,000 units, announcing the initiation of Haier’s fist India-based manufacturing center. The acquisition was part of Haier’s localization strategy in India, and by so, Haier would enjoy a more favorable tariff level (saving by 30% the cost for each refrigerator), reduce delivery time, and provide better the services for customers.
On July 9, in the selection of “Asia Top 14 Respectable Enterprises” conducted by Business Week On-line, Haier was listed. “Haier is a universally recognized top brand and a leading white goods manufacturer in Chinese market. Moreover, Haier also established the new standard for after-sale service.”
On November 1, Haier CEO Zhang Ruimin and Intel CEO and President Paul▪Otellini (left) attended the signing ceremony of Haier & Intel Strategic Cooperation held in Beijing.
On December 5, the evaluation results of “2006 China’s Most valuable Brand” were announced, and Haier ranked first for five consecutive years with a brand value of 74.9 billion yuan.
On November 27, the new national standard for electric water heaters, which was revised by the National Standardization Committee and adopted Haier’s “anti-electric wall” technical proposal, was officially promulgated in Beijing and will be enforced from July 1, 2007. This is the first national standard in the history of Chinese home appliances transformed by enterprise patents.
On November 26Pakistan’s Khair-Ruba Economic Zone is one of the first overseas economic cooperation zones identified by China’s Ministry of Commerce this year, and is jointly built by Haier Group and Pakistan’s Ruba Group.
In November 15, Forbes magazine named the “200 Most Admired Companies in the World” for 2006. Haier Group ranked 25th, topping the list of Chinese brands.
On November 9, Haier and Intel unveiled the innovative product Research and development center. This marks a new stage for Haier Computer in the research and development of innovative products, and also marks the win-win development of Haier and Intel.
On October 27, Haier and Japan’s Sanyo Co., Ltd. signed a contract in Osaka, Japan, to establish a joint venture company – Haier Sanyo Co., LTD. The cooperation between the two parties will enhance each other’s competitiveness in the global refrigerator industry. According to Japan’s “Fuji Economy” statistics, in 2005, Haier refrigerator production and sales of the world’s first. The partnership, combined with Sanyo’s manufacturing capacity of 2.7 million refrigerators in Japan, Thailand and globally, will create the world’s largest refrigerator producer.
In October 15, Fortune China released the results of the “Most Admired Chinese Companies”, and Haier Group topped the list.
On October 14, Haier Group’s first Australian store opened in Sydney, Australia’s largest city. Mr. Mark Vaile, Deputy Prime Minister and Minister of Trade of Australia, sent a congratulatory letter to Qin Lijun, CEO of Haier Australia Trading Company, and thanked Haier for providing employment opportunities to the local community. It is reported that the second Haier store in Australia will also open in Melbourne by the end of this year.
On September 27, Harvard Business Review senior editor Koenlehier interviewed Zhang Ruimin, CEO. It is reported that the Harvard Business Review does a “How leaders stand the test” feature, designated to interview six leaders in different fields around the world, in China the only selected is Haier Group CEO Zhang Ruimin.
On September 11, 2006, the first Asian Brand Awards Ceremony was held in Hong Kong. Zhang Ruimin, CEO of Haier Group, received the Asian Brand Innovation Lifetime Achievement Award, which was also honored by Li Ka-shing and others. Haier won the Asia 500 Most Valuable Brand Award.
On May 31, in New Delhi, the capital of India, Haier Telecom (India) held a new mobile phone launch conference and officially announced its entry into the Indian market.
On April 28, Haier Group was selected as the “Most Respected Enterprise of China” in 2005, co-sponsored by the Management Case Study Center of Peking University and the Economic Observer. Haier Group has been named “China’s Most Respected Enterprise” for five consecutive years.
On April 15，Zhang Ruimin, CEO of Haier Group, once again topped the list of China’s 25 most influential business leaders, the only business leader to have topped the list twice, according to the April edition of Fortune China.
In March 13, at the 9th China Patent Gold Award ceremony, Haier dual-power washing machine technology won the 9th China Patent Gold Award, and is the only gold award winner in China’s home appliance industry. China Patent Award is a government department award that rewards patented inventions and creations in China. A total of 15 patents won the 9th China Patent Gold Award, and Haier is the only gold award winner in China’s home appliance industry.
On March 1, the famous financial magazine “Grebes Global Financial Report” released the list of “2005 most promising Chinese brands” surveyed by the world famous brand research agency Ryunder International, and Haier Group once again topped the list.
In February 20, according to the “China Information News” reported, “Japan Fuji Economy” recently in order to predict the production performance of major white goods and small household appliances in the world as of 2008 (including 2008), about 80 related enterprises conducted an interview survey, according to the released household refrigerator, household washing machine, household air conditioning survey report shows: In 2005, Haier Group ranked first in the global production of household refrigerators; In 2005, Haier Group ranked second in the global production of household washing machines.
On October 18, the Asian Office of South Carolina Government of U.S. was opened in Shanghai. As distinguished guest at the invitation of the South Carolina Government, Zhang Ruimin addressed the opening ceremony. At the ceremony, South Carolina Governor Mark Sanford presented Zhang Ruimin the “Global Business Leader Award” in honor of Haier’s contribution to South Carolina and its achievements.
On August 12，at Qingdao Olympic Sailing Center, Haier was appointed as the only white goods sponsor of 2008 Beijing Olympic Games by Beijing Olympic Organizing Committee.
On June 17, the 19th “China’s Top 100 Electronic & Information Companies” was publicized, and Haier topped the list for the third time in the row with an annual revenue of 101.6 billion RMB. Moreover, Haier accounted for one eighth of the total revenue of 815.8 billion RMB of the 100 listed companies.
On June 1，Haier U.S. Industrial Park in South Carolina, U.S.
In March 1, the journal Career Guidance for University Students of Ministry of Education publicized the most attractive companies in the eyes of university graduates, with the top 5 being Haier, Microsoft, P&G, IBM and China Mobile.
On March 1, the opening ceremony of Haier (Middle East) Industrial Park was held in Jordan. The plant, with a total area of 140,000 square meters, a floor area of 50,000 square meters, and a designed production capacity of 1 million units, the plant is the biggest household appliances industrial park in the Middle East and will serve as the operation hub of Haier’s Middle East business.
On January 10, Haier topped the list of “Most Potential Chinese Brands” published by Rewin Ander, a well-known brand appraisal company in Canada.
On November 8, globally leading financial newspaper The Wall Street Journal for the first time publicized “Top 50 Eye-catching Women of Global Business”, and Haier President Yang Mianmian was on the list.
In October 1, Fortune publicized “Top 50 Superwomen of Global Business”, and Haier President Yang Mianmian ranked No.8.
In October 1, Haier Pakistan passed the ISO9001, becoming the first Pakistan-based foreign household appliances brand as well as Haier’s first overseas plant that had passed such certification.
On August 9, Fortune publicized “2004 Asia’s Top 25 Business Leaders”, and Haier CEO Zhang Ruimin ranked No.6.
In August 1, Haier was assessed and designated by the Ministry of Science and Technology and China Standards Commission as national pilot manufacturer of research on important technologies as the only listed household appliances company.
On July 1，Haier had integrated with the world top 10 chains, U.S. retail giant TARGET and Haier jointly achieved the record of selling 7,000 Haier air-conditioners within 7 hours in New York. As shown in the picture, American consumers queue for Haier air-conditioners.
On July 1, American consumers queued for Haier air-conditioners at the Manhattan Square, three blocks away from the Haier U.S. Headquarter. And, 7,000 Haier air-conditioners were sold out within 7 hours.
In May 1, the 95th Concours Lépine International France was held in Paris. Haier won a gold medal for its Dual-drive Automatic Washing Machine and silver medals for three patented technologies -Internet Air-conditioners, Oxygen Concentrator for Air-conditioners and Color TV Auto Shut-off Function. Haier was the only home appliances producer who won the gold medal, defeating other competitors like GE, Siemens, Whirlpool and Thomson.
In April 1, Asia Capital of Hong Kong conducted a survey of “Top 50 Asian Industrial Reformer”, and Samsung Chairman Lee Kun Hee, Nissan CEO Carlos Ghosn, and Haier CEO Zhang Ruimin ranked the top 3.
On January 31, World Brand Lab, www.icxo.com and World Executive Weekly jointly publicized World Top 100 Influential Brands. As the only Chinese brand being listed, Haier ranked No.95.
On December 26, “The 19th Anniversary of the Founding of Haier Group, the 5th Anniversary of Haier Business Process Reengineering and meanwhile Seminar on Furthering Haier’s Global Competitiveness” was held in Haier Software College. In 2003, Haier’s global sales turnover hit 80.6 billion RMB, with an average annual increase of 70%.
In December 1, the world famous research organization Euromonitor International publicized the 2002 World Top White Goods Producers List. Haier’s rank leaped to No.3 in terms of brand sales volume and No.4 in terms of sales turnover.
In December 1，Haier Tank Refrigerator was awarded G-mark 2003, a design award in Japan. This was the first time that Chinese refrigerators had won such award.
on August 20, Haier erected a neon billboard in the shopping district of Ginza, Tokyo, which was the first billboard under the name of a Chinese enterprise in Japan.
On February 19, the “2003 Industrial Innovation Conference” was held in the Hotel Continental, Yokohama. All 1,100 seats in the conference hall were occupied. However, this year’s conference was different from previous years because of the speech made by Haier CEO Zhang Ruimin, the first Chinese entrepreneur invited to the conference. Head of the JMA Research Institute Inc. (JMAR) commented: “the biggest difference between Haier and Japanese companies is that Haier attaches great importance to the management of people. As long as people are properly managed, everything will go without a hitch. Thus, everything Mr. Zhang has created is just great. If what you are doing (refers to SBU operation) turns out to be successful, it will benefit not only Haier but also the whole world. This will be a tremendous achievement.”
On February 14, CEO Zhang Ruimin was selected as one of the “10 Persons Who Touched China (2002)” on the basis of a nationwide survey conducted by Oriental Horizon of CCTV.
On December 26, the 18th Anniversary of Haier Group meanwhile Seminar on Haier’s Carrying Forward its Global Strategy and Stepping into World Top 5 White Goods Producers was held in UFO, Haier Industrial Park of Qingdao Development Zone. In 2002, Haier Group reached a global sales turnover of 71.1 billion RMB, a 10.9 billion increase compared with the previous year. Moreover, Haier’s 13 overseas plants were under good conditions and generated an overseas sales turnover of 1 billion USD, a 37% increase compared with the previous year.
On December 1,According to the latest report on China’s Most Valuable Brands, Haier became China’s most valuable brand, with a brand value of 48.9 billion RMB and an annual growth rate of 52%.
On September 17, at the 8th Asia Pacific Quality Organization Conference held in Beijing, Haier Group won the honor of Asia Pacific Quality Management Award, becoming the first Chinese enterprise who had ever won this award.
On June 30, to further develop China’s household appliances market, Haier and OBI signed the agreement, based on which a joint venture would be established.
On June 26, at the ribbon-cutting ceremony of the new office building of Jordan Investment Department, King Abdullah Ⅱ specially asked to talk to Haier CEO Zhang Ruimin via video phone to express his thanks to Haier’s investment.
On March 4, Haier CEO Zhang Ruimin cut the ribbon for Haier American Building.
On March 4, Haier bought the Greenwich Bank Building and used this landmark building as the Haier U.S. Headquarters. This indicated that Haier had brought its Three-in-One strategy into a higher stage and successfully established its brand image in the US market.
In March 1, the most well-known household appliances journal in the UK ERT reported that Haier had reached the A+ Energy Consumption Standard. By then, there were only 2 European brands which had reached A+ Standard.
On January 8, the press conference of SANYO & Haier was held in Osaka, Japan. Under the age of cyber economy, Haier and SANYO established a new competition & cooperation relationship, by which they would be able to exchange market resources with higher efficiency and thus create a larger market.
On January 2, “2001 CCTV China Economic Figures of the Year” and “2001 CCTV Public Award of China Economy” were disclosed – Haier CEO Zhang Ruimin swept both prizes.
In December 1, the world famous information company Euromonitor publicized 2000 White Goods Market Report, offering a market-position list of worldwide refrigerator producers. According to the report, Haier Refrigerator ranked No.2 with a 5.3% market share, and Haier Washing Machine ranked No.3 among the global competitors.
On October 17, Haier was awarded honor of “China Logistics Demonstration Base” by China Federation of Logistics & Purchasing. And this was the first logistics demonstration base in China.
On September 28, the awarding ceremony of National Quality Management Awards was held at Diaoyutai State Guesthouse in Beijing, and Haier Group was awarded the highest honor -National Quality Management Award.
On September 19, Haier published Patriot-Ⅰ, the domestically first commercializable MPEG-ⅡSLSI decoding chip.
On August 6,the Forbes devoted cover story on Haier CEO Zhang Ruimin. It also listed World Top White Goods Manufacturers, and Haier ranked No.6.
On June 19, the Signing Ceremony of Haier’s merging Meneghetti-owned refrigerator factory an Intalian company was held in Haier Head Office, which was the first transnational merger initiated by Chinese White Goods enterprise. After Haier U.S., Haier again achieved localized operation of a Three-in-One mode of designing, producing, and marketing in Europe.
From April 9, the Cornerstone Laying Ceremony of Haier Pakistan Industrial Park and the Opening Ceremony of Haier Bengal Plant were held. Haier Pakistan Industrial Park was the second overseas industrial park of Haier Group.
On April 5, to memorize Haier’s contribution to the local economy, South Carolina of U.S. named a road near Haier’s US plant as Haier Road, which was the only road named after a Chinese brand in the US.
On April 3, Haier CEO Zhang Ruimin was invited to lecture in Columbia University and Wharton Business School.
On March 31, Haier Modern Logistics Synchronous Mode Seminar meanwhile the Opening Ceremony of Haier International Logistics Center was held in Haier Head office, and experts said that Haier was the first domestic enterprise coming to realize the importance of logistics management.
On October 7, Zhang Ruimin, CEO of Haier Group, gave a speech at IMD in Lausanne, Switzerland. Haier’s management innovation once again aroused a strong response from the international management community. CEO Zhang Ruimin is the first Asian entrepreneur to take the podium at IMD in Switzerland.
On May 19, Haier was selected as the “World’s Best Operating Company” by American Management Consulting firm Kearney and Fortune Magazine Group for its outstanding business performance, and Haier was the only winner in the Asia-Pacific region.
In May 1, in order to meet the needs of Haier’s business process reengineering and further integrate with international standards, Zhang Ruimin, president of Haier Group, was appointed as the CEO of Haier Group, which was the first CEO of China’s home appliance industry.
In March 1, the first American-made Haier refrigerator rolled off the production line. So far, Haier has built six overseas factories and put into operation, and the factories are running well, and the products are in short supply.
In February 1，The 30th Annual meeting of the “World Economic Forum” was held in Davos, Switzerland from January 27 to February 1, 2000. Zhang Ruimin, President of Haier Group, was invited to attend the annual meeting and give a speech. Representatives from all over the world paid great attention to the development of Haier, especially its innovative concept.
In February 1, at the world famous CONFORTEC home appliance Show, GFK, one of the world’s three major information companies, listed Haier as a single brand in its information catalog. As a rule, only world famous companies and internationally renowned brands are eligible.
On December 7, in the selection of “World Top 30 Respectable Entrepreneurs” held by Financial Times, Haier CEO Zhang Ruimin ranked No.26.
On September 27, at the 1999 Fortune Shanghai Annual Conference, Haier CEO Zhang Ruimin was the only Chinese entrepreneur speaker, along with many multinational entrepreneurs.
In June 1，More overseas distributors came to join Haier, with Haier Europe, Haier Middle-east, Haier U.S…. set up one after another.
On April 30, Haier established its production base in South Carolina, U.S.
In January 1,Within one year, Haier established 3 parks and 1 university (Haier Development Zone Industrial Park, Haier Information Park, Haier U.S. Industrial Park, and Haier University), setting out for higher goals.
On March 25, Zhang Ruimin, president of Haier, was invited to give a lecture at Harvard University, and the case of Haier’s culturally activated shock fish became a textbook for the Harvard School of Business Administration.
On January 1, the United States “Home Appliance” weekly magazine also gave high praise to Haier’s development speed ranking first in the world’s home appliance industry. Haier has become stronger while becoming bigger.
On January 1, the Financial Times ranked Haier seventh in the top 10 of the “Asia Pacific Region’s most reputable companies”.
On January 1, Haier has annexed 18 enterprises such as Guangdong Shunde washing machine Factory, Laiyang Electric Iron Factory, Guizhou Fenghua Refrigerator Factory and Hefei Huangshan TV set Factory in the way of low-cost expansion. The enterprises have entered a broader space for development in terms of diversified operation and scale expansion.
In September 1, Haier entered the field of production of black home appliances and information home appliances to enter the color TV industry. At the same time, Haier has annexed 18 enterprises such as Guangdong Shunde washing machine Factory, Laiyang Electric Iron Factory, Guizhou Fenghua Refrigerator Factory and Hefei Huangshan TV set Factory in the way of low-cost expansion. The enterprises have entered a broader space for development in terms of diversified operation and scale expansion.
In February 1, the Rhine River set off the tide of Haier, Haier participated in the World electrical Appliances Expo held in Cologne, Germany, marking the Haier brand has begun to emerge in the international market.
In June 1, Haier won the “Five Star Diamond Award” issued by the American Quality Science Association, and Haier Group President Zhang Ruimin was personally awarded the five star Diamond lifetime honor. Haier has gained the loyalty and reputation of consumers on a larger scale.
In July 1, the former Red Star Electric Appliance Co., Ltd. was transferred to Haier Group as a whole. By “eating shock fish”, Haier imported Haier culture to invigorate the merged enterprises, so that the scale of the enterprise continued to expand.
On May 22,Haier Group moved east to the newly completed Haier Industrial Park, which opened the prelude of Haier’s second entrepreneurship — creating a world famous brand.
In February 1, Haier Group’s innovative “Riqing Rigao Management Law” won the “First Prize of National Enterprise Management Modernization Innovation Results” issued by the National Enterprise Management Modernization Innovation Results Examination Committee.
On April 22, Haier went for the World Earth Day Expo held in U.S. with its Super Freon-free Refrigerator, which was the only environmental product for the Expo produced by a developing country.
In January 1,Haier Industrial Park was progressing each day, with more and more new projects put into service.
On November 19，During the construction of Haier Garden, China’s capital market began to launch. On November 19, 1993, Haier Refrigerator stock was listed on the Shanghai Stock Exchange.
In September 1, in the annual report of home appliance sampling inspection results by the German “TEST” magazine, Haier refrigerator received 8 “+” marks, ranking first in the quality of the inspected refrigerators, and the evaluation of refrigerators is higher than that of Germany and Italy.
In September 1,Haier passed the ISO9001 international quality system certification, marking that Haier has become a qualified world-class supplier.
In February 1, Haier seized the opportunity to acquire 800 mu of land in the eastern high-tech development Zone of Qingdao and established the Haier Industrial Park.
On December 20, Haier Group was established and entered the strategic stage of diversified development.
In October 19, Haier products passed the United States UL certification, marking that Haier’s idea to the international market has begun to be put into practice.
In January 1, Haier was awarded the “Golden Horse Award” and “National Quality Management Award” successively by the state, which has accumulated management experience and talents for the expansion and take-off of the future scale.
In June 1, a political storm hit, the market appeared cold, and Haier refrigerator in this storm, not only did not reduce the price, but increased the price by 12%, is still snapped up. Haier has won the market with its high quality and service.
In December 1, Haier Refrigerator won the first gold medal in the history of Chinese refrigerator with the highest score in the national refrigerator competition, which established Haier Refrigerator’s leading position in China’s refrigerator industry.
In February 1，In the bidding conducted by the World Health Organization , Haier refrigerator defeated refrigerator products from more than 10 countries, and won the bid in the international bidding for the first time! Haier’s development has gradually attracted the attention of leaders at all levels and all sectors of society.
In January 1, due to the quality of the products, Haier refrigerators in Beijing, Tianjin, Shenyang three major cities, the market appeared panic buying phenomenon.
In January 1, Mr. Pei Pei Yi, former West German Ambassador to China, made a special trip from Beijing to Qingdao Refrigerator General Factory. The tense and orderly working conditions of the factory made Ambassador Pei admire the young factory director Zhang Ruimin.
In January 1, Zhang received letters from some consumers complaining about quality problems of Haier refrigerator. Then, in order to arouse quality awareness among the employees, Zhang broke 76 under-level Haier refrigerators, which was afterwards seen as the warning bell of quality in Haier’s history.
On December 26, Zhang Ruimin led the new leadership team to the Qingdao Refrigerator General Factory on Xiaobaigan Road. At that time, the refrigerator factory had a deficit of 1.47 million yuan, the products were unsalable, and the people were divided. Zhang Ruimin is to the rural brigade to borrow money, only to make the whole factory workers over a year.
On October 23, Qingdao Refrigerator General Factory and German Liebherr signed a contract to introduce the first four-star refrigerator production line in Asia at that time.
