Global performance and a new level of smart family to build a new track.
On the evening of April 27, Haier Zhijia released the first quarter of 2023 performance report. A quarterly report shows that Haier Zhijia Q1 achieved operating income of 65.066 billion yuan, an increase of 8%; Net profit attributable to the parent was 3.971 billion yuan, up 12.6% year-on-year; Net profit withheld from non-return to the mother was 3.7 billion yuan, an increase of 16%, and profit growth continued to outpace revenue growth.
From the performance point of view, Haier Zhijia continued the high growth trend of 2022 annual revenue and profit, 2023Q1 revenue and profit continued to reach a new high, and continued to achieve global reverse growth and global leadership. With the continuous landing of the three-level brand strategy in the world and the acceleration of the effect of superimposed digital change, Haier Zhijia is more worth looking forward to in the future.
[Casady’s overseas layout accelerates, new industrial layout drives new growth]
From high-end to scene, from domestic to overseas, Casady has enhanced its influence in the international high-end home appliance market. 2023Q1 Casardi’s high-end market continued to rank first, among which Casardi’s refrigerator and washing machine share reached 40% and 86.3% in the market of more than 10,000 yuan in China, and air conditioning share reached 29.2% in the market of more than 15,000 yuan in China.
In order to accelerate development, Casati on the one hand scene fusion and upgrade, Casati Nebula air conditioning on the market for a month, driving Casati high-end share increased by 3.8pct. On the other hand, the overseas layout of Casati accelerated, after landing in Europe and Thailand, on January 4, 2023, it also laid out Pakistan.
At the same time, Haier Zhijia strengthens the core supply chain competitiveness layout in the air conditioning business to enhance its comprehensive competitiveness in the air conditioning market. The Zhengzhou air conditioning compressor production base, which has been signed, will produce the most advanced variable frequency compressors in the industry in the future, all of which will be applied to Haier variable shitter air conditioning products representing the world’s most advanced, and accelerate the transformation and upgrading of Haier air conditioning from “good air conditioning” to “good air”.
In addition, Haier Zhijia also accelerated the layout of new industries such as dishwashers and clothes dryers, driving new growth. According to a quarterly report, Haier Zhijia’s domestic dishwasher revenue increased by 17%, clothes dryer revenue increased by 37%, and home robot revenue increased by 58%.
[Overseas high-end transformation to achieve double-digit high growth]
Since entering 2023, Haier Zhijia has still outperformed the industry in the context of declining demand in overseas industries. A quarterly report shows that Haier Zhijia overseas revenue increased by 11.3%.
Haier Zhijia overseas regions through high-end brand creation, the construction of digital terminal network system, close to local users of the smart family program, to achieve the growth of each region against the trend, enhance brand competitiveness. The first quarterly report shows that Europe has achieved high-end breakthrough, Haier brand price index is 124, and high-end brands have increased by 42%; North America has achieved intelligent leadership and won the IoT Breakthrough “Smart Home Appliance Company of the Year” for five consecutive years; Through complete sets of upgrades, Fisher & Paykel embedded refrigerators have a market share of more than 50% in Australia, continuing to TOP1.
In the new mainstream markets overseas, Haier Zhijia is also actively layout to help its global high-end brand continue to lead. On the morning of March 15, local time, the foundation stone laying ceremony of Haier Egyptian Ecological Park was held in the city of the tenth of the month of fasting. On the basis of meeting the demand of the local market, Haier home appliances made in Egypt will also radiate the African, Middle East and European markets, helping Haier wisdom seize the opportunity of the Belt and Road to achieve new development and new growth.
【 Haier Triwing Bird realization accelerated, scene orders increased 40.9% year on year 】
Entering the era of the Internet of Things, Haier Zhijia has fully transformed into a smart home ecological brand and achieved leadership in four aspects. The first is to design industry-led intelligent scene solutions to meet the needs of different users; Second, the first set of professional home appliance design tools, the fastest three minutes can design a smart home, Q1 nest fast design use more than 2200 stores; The third is to develop first-class delivery standards to provide users with one-stop professional services; The fourth is to have a digital user platform, so that users can customize smart life on the platform.
Take a digital user platform, Haier Tribird to provide users with one-stop scene solutions, global traffic automation, Zhijia APP Q1 interactive users increased by 33%, scene orders increased by 40.9%. In addition, in terms of digital store capabilities, the three-wing bird digital store system upgrade, through intelligence, scene, digital, improve contact interaction, delivery, transaction capabilities, Q1 cumulative drainage 150,000 people.
[Digital to create the first efficiency, rate optimization 0.5pct]
Haier Zhijia insists on the transformation from “enterprise digitalization” to “digital enterprise”, focusing on all elements, all processes, and all ecological digitalization on the platform to enhance the best user experience. According to the financial report, Haier Zhijia 2023Q1 rate was optimized by 0.5pct. The continuous optimization of the rate is also due to the in-depth changes of Haier Zhijia in research and development, production, supply, sales, service and other nodes.
As Haier Zhijia actively implements the three-level brand strategy externally, promotes the global landing of smart families, and continuously improves the efficiency of the internal transformation to digital enterprises, it will further release market demand and drive the sustained growth of performance.
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