With the continuous upgrading of the public’s demand for household cleaning, the cleaning electrical appliance industry has ushered in rapid development. At the summit, Xu Dongsheng, Vice president of China Household Electrical Appliances Association, delivered a speech. He pointed out that clean electrical appliances are one of the most excellent innovative categories in all categories of home appliances. In the past three years, the development of the home appliances industry has been restricted by the external environment and faced great challenges. However, the clean electrical appliances industry has achieved rapid development during this period by deeply tapping user needs and leveraging the power of scientific and technological innovation, especially the generation of this new category of washing machines. It has become a rare hot spot and bright spot in the household appliance industry.

The rapid development of clean appliances has attracted more and more brands, and the competition in the industry is also increasing. At the summit forum, the brands discussed and shared around “how to break through the difficulties in the cleaning industry and achieve high-quality growth”. Zhang Xijun, director of Haier home robot planning, said that the Haier brand itself has a strong attribute of home appliances, and the future of clean appliances is to popularize just demand type home appliances. Therefore, Haier home robot insists that cleaning appliances such as sweeping machines and floor washing machines become more practical and durable on the basis of being usable and easy to use. Finally, Zhang Xijun also said that do not seek short-term high growth, do not do simple replication, from the perspective of consumers, do a good job of product polishing, in order to enhance the brand and the industry ceiling.

Industry-first technology to upgrade user cleaning experience

For Haier home robots, “from the perspective of consumers, do a good job of product polishing” is not a slogan, but a true portrayal of the brand itself. In recent years, with the rapid development of the clean electrical appliance industry, high-end smart products on the market have emerged in an endless stream, but those that can really meet user needs are rare. Taking the washing machine category as an example, many users bought products at high prices, not only poor cleaning ability, but also very laborious to use, seriously affecting the user experience.

How to make up for the shortcomings of the industry and improve user experience? Haier home robot takes the lead to break the game with technological innovation. The Haier dual-power floor washing machine Z10 series, which won the “2023 Annual Consumer Favorite Product Award in the cleaning Electrical appliance Industry”, is equipped with the industry’s first dual-power technology, through the two-way suspension structure power, double closed-loop PWM control algorithm, double spray global running water drive, double clean soft and hard twins, dual mode intelligent perception, double rolling brush double cleaning six innovations. To achieve efficient cleaning effect, to achieve double labor saving.

In addition to the floor washing machine, Haier home robots have also solved many user pain points through scientific and technological innovation in the field of sweeping robots. Taking Haier’s all-round bionic sweeping robot H11, which won the “2023 Innovative Product Award for Cleaning Electrical Appliance Industry” as an example, by equipped with 7 all-round automatic base stations, H11 sweeping robot realizes one-click base station cleaning and fully liberates hands; Automatic dust collection, 75 days without garbage; Wash mop automatically, and dry by 55℃ hot air, keep mop clean and dry; 99.9% electrolytic water to remove bacteria, to ensure a clean and healthy home environment.

User demand continues to upgrade, and technological innovation is endless. In the future, Haier home robots will continue to take user needs as the innovation point, launch high-end differentiated products, and bring a good quality life to thousands of families while promoting the high-quality development of the industry.