According to data released by Owei Cloud network, the domestic sweeping robot market sales exceeded 1.3 billion yuan in May, an increase of 14.8%, and sales of 287,000 units, an increase of 16.4%. This is the first time since 2023 that the monthly sales of sweeping robots have turned positive.

In 2020, affected by the external environment, people’s time at home has become more and more, which has inspired the outbreak of the family cleaning market, which has made the track full of imaginative space, so that it is crowded with “entrants” for a time. However, before ushering in the “little spring” this year, the sales of sweeping robots in 2022 showed a declining trend, and once fell into a “hovering period”.

People are asking, clearly the product is more and more “volume”, why this market is “bottleneck”?

At present, the entire sweeping machine industry shows low market penetration, but consumer expectations are high; The product production cost is high, but the iteration function is homogenized. If we can not rethink the way out of the market from the underlying logic, the more and more “volume” may only be the higher and higher technology research and development and promotion costs of the incoming enterprises.

In fact, there are vertical traditional or emerging enterprises such as Cobos and stone technology before, after the cloud whale, hunt, in addition to the entry of Xiaomi, the United States and other players, Haier officially entered the home robot circuit time is still short, bringing what kind of “catfish effect” in the market has not yet been determined.

Haier’s new all-around Space sweeping robot is based on the industry’s first all-around brushless motor design, and the main engine is as thin as 86mm, once again subverting the ultra-thin limit of the base station sweeping robot. This kind of thick “thin” product design concept is not “thin” and thin, but based on the needs of users to use the subdivision of the scene backward traceability.

According to Haier, since the end of last year, Haier has focused on the layout of service robots. The Haier all-around Space sweeping robot released online is another heavy answer to the market after Haier strongly announced its entry into the field of “home robots” and released the first base station dual-power floor washing machine.

Interestingly, despite the high-profile claim to let the sweeping robot return to the “home appliance” attribute, both the newly launched Space and the future cleaning products that Haier is secretly iterating have been given the “wisdom” and “scene” attributes of the “home robot”, and the whole house intelligent scene of Haier Wisdom to achieve linkage. They will be considered as part of the “network device” in the Internet of Things era advocated by Haier, and will be classified as a child of Haier’s “smart family” scenario strategic layout.

Along the way, the product function, domestic manufacturers from SLAM, suction, mopping, multi-function base station and other technical fields of high-speed “roll”. As laser sensors and vision algorithms become more and more mature in the home scene, the “intelligent” attribute of the sweeper is also becoming more and more important. Looking at the mature product brands on the market, “sweep”, “mop”, “mop washing and drying (+ base station)”, “mop washing and drying + housekeeping function (remote inspection, video call, etc.)” are all standard.

With Haier’s own concept to elaborate, this is “know what users want, I take the initiative to meet.”

Based on Haier’s 200 million household user data, Haier’s home robot team has broken down a series of pain points such as installation, cleaning, intelligence, battery life, product post-processing, and after-sales for the “mother and baby scene”, “pet raising scene”, “kitchen scene”, and “post-bath scene” in different living Spaces in the family. Launched this all-purpose Space sweeper robot dedicated to the industry’s most “slim”.

In actual research and development, every time the product is 1mm thin, the internal structure needs to be redesigned, and the technical difficulty is greater.

In the early stage of product development, the R & D team of Haier Robot had several intense discussions on whether to adopt the design of brushless motors, because in addition to the difficulty of structural design, the cost of brushless motors increased by about 50% compared with brush motors. Li Yongzhi said, “Our core design concept is to spend the cost in the place where the consumer needs it most, and the brushless motor can solve the point where the user is very painful, we will use and break through.” At the same time, Haier’s advantages in the integration of supply chain resources are utilized to ensure a high quality price ratio of products.”

It is precisely because of the persistence and persistence of the breakthrough of “brushless motor”, the host volume of the all-around Space is reduced by 37%, which can be freely shuttled between the bottom of the cabinet and the bottom of the sofa, and the legs of the table and stool. On the other hand, the architecture design of the “brushless motor” increases the service life of the motor by about 2 times, reduces the operating noise to 60 decibels, and also realizes the power consumption optimization.

Relying on the H-BionicEyes intelligent control system, the all-around Space sweep robot adopts the AgileActive dynamic algorithm to simulate the “hand wipe” and realize the fine mop of tail sweeping. At the same time, thanks to the “thin” fuselage, the physical operating Space of space is more flexible, and its specialized hidden power spring lift technology can lift the mop 13mm to avoid entanglement with the long hair carpet, and can also intelligently lift the mop when the machine returns to the base station, without twice dirty ground.

In addition, focusing on the user’s headache hair winding problem, different from the commonly used rubber hair rolling brush on the market, Haier all-around Space sweeping robot adopts the omnidirectional floating spiral rubber brush design, so that with the rotation of the brush body, the hair will be concentrated on the side of the rolling brush, and the user will be very convenient to clean.

According to reports, Haier’s home robot industry has been regarded as an important step in Haier’s layout of the service robot field since last year. As the connection of different physical Spaces and static scenes, Haier home robots will further enrich the smart home ecology, improve the experience of human-computer interaction, so as to provide users with a more convenient, healthy and comfortable life experience, and become a strong support for Haier to achieve the first platform brand of smart home.

In fact, when Haier entered the field of service robots, it was announced that Haier open resources and the resources and links of the industry and the industrial chain coordinated development to jointly promote the accelerated development of the service robot industry. This open attitude has also made Haier’s products obtain highly effective responses from various aspects such as research and development, logistics, marketing, and upstream and downstream supply chains.

“We are very happy to work with these peers to make the plate big”, Zhang Xijun said, if the market penetration rate can reach about 20%, the entire industry will be in a rapid outbreak period, which also means that the sweeping robot really entered the user’s heart, why not?