With the launch of Haier all-around Space sweeping robot series, the home appliance circle believes that: This brings more users and families the experience of whole-house cleaning without dead corners, but also opens up a breakthrough channel for the industry from cleaning robots to home intelligent robots, gives cleaning robots an indispensable strategic position in intelligent life, and opens up a larger space for technological innovation and product iteration in the industry.

The new inflection point of the market: the upgrading of science and technology under the leading of user demand

In recent years, as a “tide player” in the transformation of intelligent household appliance industry products to smart whole houses, cleaning robots represented by sweeping machines and washing machines have been favored by the market and users.

The cleaning robot industry has also appeared a “roll” situation, roll sterilization form, roll drying method, roll suction size. But in fact, this “volume” does not really solve the user’s pain points: some users believe that although the sweeping robot liberation hands is very good, but the family is not clean, many cleaning problems can not be solved completely.

From the “2023 workers’ housework dilemma report” shows that 64.2% of users think that the sweeping robot is less than the corner of the garbage, 35% of users have seen the sweeping robot stuck at the bottom of the sofa, the bottom of the cabinet and the bottom of the bed, and 31% of people think that the dust at the bottom of the furniture is too difficult to clean.

Just as ultra-thin products such as 580mm refrigerators and 180mm ultra-thin central air conditioners, brands customize products because of user pain points. As an industry breaker, Haier home robots, like Dada, choose to jump out of the traditional sweeper blindly “roll” technology product upgrade route, but anchor the full space deep cleaning needs of users’ home scenes:

Through the universal brushless motor design, completely change the sweeping robot “thick and heavy” situation. Among them, the all-around Space sweep robot host is equipped with 7 brushless motors, providing more space for other parts of the host, compared with only 1-2 brushless motors in the market mainstay products, the fuselage is thinner and smaller, 86mm thin height, 330mm ultra-narrow fuselage, can flexibly shuttle the bottom of the cabinet, the bottom of the bed, the sofa, the stool leg and the table leg, cleaning more thoroughly.

In addition to the brushless motor design of the main engine, the all-around Space sweeper robot also through systematic technological innovation such as integrated variable water tank, new d-ToF laser navigation, H-BionicEyes intelligent control system, equipped with all-around thin base station, to achieve “small body and wisdom”, and can drill and climb the bottom of the shuttle edge cleaning. Realize clean dead spots with wisdom.

Liu Wei said that by collecting more users’ home usage scenarios, as well as user usage habits data, based on the powerful algorithm of Haier’s home robot products, as well as the big data blessings of Haier’s wisdom brain, it can not only achieve the “advancing with The Times” of product hardware, but also through the upgrade of software, so that the product is “more and more intelligent”. In the future, Haier family robots will also realize the functional integration of many intelligent lives such as education and entertainment, elderly care for the disabled, and emotional welfare, and gradually realize the breakthrough from freeing hands to freeing brains.

From the planned cleaning stage under the blessing of sensors to the transformation of the navigation construction pattern cleaning stage under the blessing of current algorithms, and then to the application transformation of cutting-edge technology and the creation of new categories, the cleaning robots represented by sweeping machines and washing machines are setting off a new wave of consumption in Chinese families.

Industry watershed: not only cleaning tools, but also intelligent service assistants

With the process of urbanization, the growth of residents’ purchasing power, and AI technology and algorithms giving smart home appliances more active learning capabilities, users have a broad and sustained demand for cleaning robots that are more suitable for Chinese home scenes. How to make the cleaning robot solve the family cleaning without dead corners, more active and more intelligent to meet the needs of users and families to achieve “the more use the smarter”, has become a new topic for the development of enterprises.

In Liu Wei’s view, “The current development of cleaning robots in the Chinese market is facing a shift from a single hardware device to a central cleaning robot assistant in the home.” For all enterprises, the core competitive logic is to gain insight into the real needs of users, turn product purchase into a connection, and finally through the excellent experience brought by quality, technology and service, so that users can continue to enjoy value-added services such as smart cleaning after a purchase.”

This means that Haier home robots are not only promoters in the cleaning robot market, but also game-breakers in the development of a new stage of the industry and the founder of a new ecology. Through the listing of Haier’s all-around Space sweeper robot, you can see many differentiated leading advantages hidden in Haier’s home robots:

First, the strong parent brand advantage, Haier currently serves hundreds of millions of families and hundreds of millions of users in the world, and uses the smart whole house and complete appliances scene as the starting point to promote the intelligent upgrade of family quality life, which is an unparalleled platform advantage of other robot vertical brands; Based on this leading advantage, Haier home robots will continue to use intelligent hardware as the basis, cut into the scene to do the whole house wisdom data perception and user interaction, and become the most active interactive contact point in the family; At the same time, enrich the design of complete sets of home appliances, equipment linkage and other scenarios to improve user experience.

Second, strong technological research and development advantages, from smart home appliances to home service robots, Haier has established a global, three-dimensional scientific and technological innovation system, to define the cleaning robot category from the perspective of the whole house scene.

Third, the unique channel scene advantage, Haier Zhijia has more than 30,000 stores in the country, as well as the world’s first scene experience store three-wing bird, to achieve from online to offline, from the living room, balcony to bedroom, bathroom full space scene layout, so that cleaning robots quickly into more families. Fourth, the sincere to forever service concept and star-level professional service capabilities provide value-added services such as household installation and commissioning for products such as sweep robots, bringing better long-term user experience.

It can be seen that in the new round of competition in the clean electrical appliance industry, the home appliance giants led by Haier have shown a polarization pattern in the competition with vertical brands in the industry: The former is based on the cleaning robot in the smart home scene as a breakthrough, from the development and expansion of the family central cleaning robot assistant to the family robot service integrator, not only to solve the problem of “clean without dead corners”, but also to create a better intelligent life experience; The latter focuses on the performance integration and style iteration of single products such as sweeping machines and washing machines, but the simple “machine replaces hands” does not achieve deep and continuous interaction with users. In the end, the two camps will also reach different shores in different track competitions.

Haier home robots have launched an active layout and comprehensive sprint on cleaning robots such as sweeping machines and floor washing machines. The home appliance circle was informed that Haier home robot will also explore the creation of new categories of mobile home control centers, and will continue to upgrade and break through in the direction of education and